Question 5: How did you attract/address the audience?

Core audience:

How we planned to attract our audience:

• Our film is quite a fast paced, suspenseful horror movie which would attract people of the age group to come see it
• It has a female heroine who despite her vulnerabilities and problems, has a strong and fierce personality which would attract female viewers
• The thrill factor would attract the male audience (not to say it wouldn't attract the female audience)

Feedback from our audience:

I put up a link to our group's opening sequence on a social networking account of mine and here are some of the responses I gained:

1)

This was from a friend called Jacki who is 17 years old and she lives in Austria. (This shows that our film could in fact have a global appeal)

2) 

This was from a friend, Li, who lives in Britain and is 16 years old.

Secondary audience:

• Our film is also similar to the Paranormal Activity series which gained what is called a "cult following" (definition: a group of fans who are highly dedicated to specific culture) and our film might get the same sort of fans enjoying it. So if the film was not highly successful in the box office, we could possibly still have a widespread, dedicated group of fans who enjoy it.

I have a friend who I know is an avid horror fan and she left me a typed up review with screenshots HERE and she fits in with both our core and secondary audience as she is 17 years old and lives in London.

Ash who is a male from London who is 17 years old left a review about our opening too. It was a very positive review showing that our film appeals to both genders:

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