4. Who would be the audience for your media product?

Recent figures from 2007 show that females watching horror has exceeded male viewers for the first time. The UK film council website stated that 'the number of women attending cinema screening of horror films now marginally exceeds male attendance figures for the first time.

This shows that more and more women are now watching horror, so we as film makers need to appeal to women as much as men. By having a strong female lead that was originally a victim, we incorporate understanding of many women's expectations in films in general.