Group 1B Film Opening Sequence


Group 1B Film Opening Sequence

Thursday, March 21, 2013

3. What kind of media institution might distribute your media product and why?


We looked at a few potential distributors for the film including Lionsgate, Paramount and Momentum Pictures. In the end we decided that Lionsgate was best suited to our film because they have distributed horror films similar to ours in the past and are able to distribute in the UK and North America - the main areas we want to target with our film.



Marketing Campaign


Silent Hill: Revelation's campaign (also distributed by Lionsgate)

  • Main Poster
  • Theatrical Trailer
  • Social Media - Facebook and Twitter




Our marketing campaign would consist of:

  • Teaser poster
  • Main poster
  • Trailer on official Youtube channel
  • Social media e.g. Facebook page and Twitter
  • Viral Marketing via the web - emails, social networking, word of mouth
  • Official website to create synergy in the campaign


No comments:

Post a Comment