3. What kind of media institution might distribute your media product and why?

                                            
                                                                                                                                                                                         
                                            

I chose a British production company as our film has a British cast with British locations and is filmed in Britain. Also, as it is low-budget, an independent production company would be necessary.

                  

As we have a horror film, we took inspiration from Paranormal Activity that had a very viral campaign, based on word of mouth and teaser trailers. We want a similar viral campaign.