The audience for our media product consists of a primary and secondary group. We primarily wanted to attract a younger audience of both genders because it would be a large market and we thought our film would be effective at keeping them entertained. Since it is an independent UK production, the film would have a large audience in the UK, however we also wanted to widen the reach of our film to have a global appeal.
Universal Themes
Our film has a few elements that would appeal to a global audience outside the UK:
- British values - Setting in London, British accents, characters who were brought up/live in London.
- Narrative - Conventional structure which all horror fans around the world can relate to.
- Characters - A strong unconventional female lead.
- Themes - Possession, good vs evil, persistence and bravery.
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