Question 3: What kind of media institution might distribute your media product and why?

Our Distributor:

Why We Chose Lionsgate:

• Familiar with the genre as they have distributed many other successful horror films so they have the capability to distribute our movie just as successfully

EXAMPLES

The Possession (2012)

(IMDB rating)

Texas Chainsaw 3D (2013)

(IMDB rating)

• Lionsgate might want to invest in our film as it would add to their collection of horror movies that they have distributed successfully so ours will have the same fortune. If the quality of our film is good, it would help increase their reputation as a global distrbutor.


• Also they distribute to the UK, France, Australia and North America so we can hope to have a global appeal

Our Production Company:

• An independent UK production company
• Specialises in low-budget horror films
• Usually with the sub-genre of psychological horror or supernatural horror

Release Strategy:

• Earlier release date in the UK as it is a British film but also because if enough buzz and hype about it is created in the UK, it could be even more successful in places like the US
• Running time for about 3-4 weeks
• We would have a standard release: it is first released in the cinema and then after at least 3 and a half months it would get released to DVD and on other platforms such as Netflix or LoveFilm.
• Released at various local cinemas in the UK that a lot of people are familiar with such as:

 

(The picture above is of the Roxy Screen and Bar cinema where our film could be shown for the older audience members who wish to see it. It is a bar joined with a cinema which makes it more of a shared experience which a lot of people like with horror movies. E.g. if they are scared and want someone to be with. However the down side with choosing this cinema is that is has a more relaxed atmosphere which might take away from the intensity of Hurting.)

Firstly a theatrical release:

Secondly it would go to DVD:



Thirdly to Blu-Ray (Possibly):

The films we looked into that were released quite a few years ago were not released in Blu-Ray of course as it had not been invented at the time. Nevertheless, some were re-released on Blu-Ray as it has become very appealing to many consumers. There is the question, however, of whether Blu-Ray would be suitable for our movie? An independent horror movie might not actually benefit from a Blu-Ray release except for maybe if it provided features such as deleted scenes, interviews etc.

If our film happens to be very successful then approximately two years after the release, we would consider releasing it on freeview TV. Presumably, it would be shown on the Sky Movie channels (Sky Sci Fi/Horror) or possibly on Film 4.