Why do people choose to watch horror films?
Horror films are able to entertain and excite audience on a level other film genres can't. The ''Thrill factor'' makes them appealing to audiences and is what makes them so different and unique to other genres. For example comedy is created to be funny and action which entertains an audience in a much different way.
A wide variety of sub-genres allow for many different audience types to enjoy a different experience of horror. As we are planning on creating a paranormal film, we need to make sure we achieve a good sense of mystery and suspense.
Target Audiences for Horror
Typical horror movie goer: 15-24 male.15-24 males (largest group of cinema group goers) look for thrill and action within a film whereas females typically prefer romance and comedy as they are lighter forms of entertainment.
On the other hand, recent figures from 2007 show that females watching horror has exceeded male viewers for the first time. The UK film council website stated that 'the number of women attending cinema screening of horror films now marginally exceeds male attendance figuires for the first time.
This shows that more and more women are now watching horror, so we as film makers need to appeal to women as much as men. By having a strong female lead that was originally a victim, we incorporate understanding of many women's expectations in films in general.
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